Official Army JROTC Social Media Pages
Rules of Engagement
- Be Engaged: Respond to comments and messages
- Be Professional: Reflect Army values
- Be Public: Use publicly accessible accounts
- Be Official: Link to valid Army or .edu sites
- Be Transparent: Moderate with public notice
- Be Secure: No PII, HIPAA, FOUO, or classified info
- Be Appropriate: No profanity, drugs, alcohol, or sexual content
- Be Legal: Respect copyright and trademarks
- Be Neutral: No endorsements
- Be Apolitical: Avoid political content
Content Standards
Content Ideas
- Outstanding Cadets & Cadre
- JROTC Opportunities
- JROTC Alumni
THINK, TYPE, POST
- THINK: What message am I sending?
- TYPE: Are captions engaging and aligned?
- POST: Does it show dignity and respect?
Accounts to Tag
Facebook
@U.S. Army Cadet Command (ROTC)
@Army JROTC
@GoArmy
@USAREC
Instagram
@armyrotc
@usarmy
@goarmy
@armyjrotcofficial
Hashtags
#ArmyJROTC
#LeadershipExcellence
#RaiderChallenge
#FitnessFriday
Request hashtag approval: usarmy.knox.usacc.mbx.hq-pao@army.mil
Branding Guidelines
- Do not alter official logos
- Do not use logos for fundraising
- You may use the “classic” logo for thumbnails, profiles, and educational materials
Official Army JROTC Social Media Pages
Rules of Engagement
Content Standards
Content Ideas
THINK, TYPE, POST
Accounts to Tag
Facebook
@Army JROTC
@GoArmy
@USAREC
Instagram
@usarmy
@goarmy
@armyjrotcofficial
Hashtags
#LeadershipExcellence
#RaiderChallenge
#FitnessFriday
Request hashtag approval: usarmy.knox.usacc.mbx.hq-pao@army.mil
Branding Guidelines
Download the JROTC Logo: